Story
2011
- Second store opening in Shanghai and other 5 openings in China. A licence agreement is entered into with Francesco Biasia. Joint venture in India.
2010
- Braccialini starts the expansion project in China, which plans to open about 40 stores in 4 years. First openings in Shanghai, Chongqing and Chengdu. Opened 3 monobrand boutiques in Rome (Galleria Colonna, Leonardo Da Vinci Airport, Parco Leonardo). Opened the first monobrand outlet in Italy, in the space “The Mall”. Cooperation with WWF Italy for the Autumn-Winter collection.
2009
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Carla Braccialini was nominated “Cavaliere del Lavoro”, the maximum recognition assigned to entrepreneurs who distinguished themselves in the economic world.
2009
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Inauguration of Braccialini’s new Headquarters, a Feng Shui inspired garden-Factory.
2008
- A new showroom is inaugurated in Milan, at Corso Venezia 5, where the two-story premise covers a total surface of over 600 square meters. Beside this exclusive showroom, the opening of 15 other mono-brand boutiques is on schedule and the first Braccialini fragrance will be launched.
2007
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Acquisition of 100% stake of Dadorosa Srl, world wide licensee of the Florentine historical brand Gherardini. New stores open in Dubai, Paris, Forte dei Marmi, Varese, Moscow and Kazan. Braccialini enters into a license agreement with Frangi Spa targeting the production of foulards, scarves, beachwear and lingerie, with Facco for a jewerly line and with Schiapparelli Pikens for perfumes and beauty products.
2006
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The Company records a 25% growth and confirms its presence in 40 countries around the world. Three new mono-brand boutiques are inaugurated in Milan, Moscow and Pusan (South Korea), respectively.
It enters into active license agreements for eyewear (spectacles and sunglasses) and umbrellas trademarked by Braccialini.
2005
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Braccialini opens its first franchising store in Saudi Arabia and two other mono-brand boutiques in Dubai. The same year marks the establishment of a new affiliate in Hong Kong and of two flagship stores. The first franchising store is inaugurated in Milan, located in Corso Buenos Aires.
2004
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A license agreement is executed for the production and marketing of Mariella Burani accessory lines all over the world.
Braccialini opens its boutiques in Rome, London and Dubai.
2003
- The opening of new mono-brand stores continues at a breathtaking pace, parallel to the inauguration of a second showroom in Milan. Concurrently, the adhesion of the private French equity fund L Capital (LVMH Group) to the Antichi Pellettieri share capital, finances the growth of the several brands that make up the Group.
2002
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The first brand-franchising project takes off. Moreover, the Antichi Pellettieri holding is established, a leading corporation in the leather sector, which gathers Braccialini shares owned by the Burani Group.
Opening of new mono-brand stores in Treviso and Riccione. Joint-venture in Hong Kong to increase the distribution all over the Far East. Braccialini opens a new boutique in Shanghai.
2001
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Opening of Braccialini mono-brand boutiques in Milan and Tokyo (Ginza).
2000
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A new luxury pole is created: Braccialini ties up a strategic alliance with the Mariella Burani Fashion Group, which had already been quoted on the stock market.
1997
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A license agreement is entered into with Mila Schön.
1993
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Inauguration of the first Braccialini boutique in Florence.
1990
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Braccialini launches a new accessories collection with the trademark TUA by Braccialini featuring a lower price line targeted for a younger, dynamic public.
Braccialini introduces a red rose as own official logo: the rose symbolizes the femininity and shows the passion for flowers typical of Carla Braccialini.
1988
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On the wake of an initiative undertaken by the Braccialini family, Contromano is established: a company specializing in medium target leather production. Over the course of the years, Braccialini enters into license agreements with RoccoBarocco, Fiorucci, Bagutta, etc.
1987
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Braccialini enters into a license agreement with Vivienne Westwood for the production and marketing of the accessories trademarked by the famous British company: bags, belts and small leather items.
1986
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Braccialini introduces the first bag in squared patchwork (nicknamed BEAT), characterized by the famous leather squares and immortalized in the winter advertising campaign by the american photographer Just Loomis.
1980
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Carla’s sons, Riccardo and Massimo Braccialini, step into the Company.
1976
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After her husband’s death, Carla Braccialini carries on her project with tenacious determination, ready to face future business challenges.
Braccialini establishes itself as a manufacturer of original bags, adopting the claim “fantasy bags” beside its logo.
1972
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The first Braccialini advertising campaign introduces an innovative casual model, made of kid leather with stitchings.
1960
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1954
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Roberto and Carla Braccialini establish their first leather workshop.
