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Company

Braccialini, again independent after its experience as a controlled company of the Burani/Antichi Pellettieri and Mosaicon holdings, today represents one of the major Italian enterprises in the leather accessory field, managing several trademarks, either directly owned or under license agreement. The ‘green wall’ of its headquarters is the verdant entrance to an innovative and flexible structure, where high level craftsmanship weds modern technology and where the study of new shapes goes hand in hand with constant research for sophisticated material and color combinations. The Braccialini Group design and produce five collections and export their product in over 60 countries worldwide. Inside a purse, fifty years of history, creativity, innovation and passion.


History

1954
1976
1980
1989
1992
1993
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
1954
Roberto and Carla open their first craft laboratory of bags.
1976
Carla Braccialini takes the reins of the company after her husband’s dad.
1980
Riccardo e Massimo, Carla’s sons, go in company.
1989
First boutique Braccialini in Ischia Piazzetta dei Pini.
1992
Braccialini opens a new boutique in Taipei (Acanta)
1993
Braccialini opens its boutique in Florence.
2001
Braccialini opens its boutiques in Milano and Tokyo. The franchising project borns.
2002
new Opening in Treviso, Riccione and Shanghai. Join-venture in Hong Kong to enforce all the production in the far East.
2003
New showroom in Milano. Opening of two new boutiques in Montecatini Terme and Udine. Italian corners are 50.
2004
new opening in Roma, Shanghai and London.
2005
Opening of the first franchising in Arab land in Gedda and two new franchising in Dubai. New agency in Hong Kong. Opening of two Flagship stores in Hong Kong and the first franchising in Milano c.so Buenos Aires 47.
2006
the third boutique in Milano C.so Venezia 3. First monobrand in Moscow. Braccialini goes in duty-free sector with a shop in Pusan ( Sud Corea) in the Paradise. The company grows of 25% and expand its presence in 40 countries.
2007
Braccialini open its monobrand in Dubai, and the second one in Moscow. It starts off in Rue Saint Honoré in Paris and also in Forte dei Marmi. In October it is going to plan its first franchising in New York.
2008
In C.so Venezia 5 in Milan there is the inauguration of new showroom. It will foresee the opening of 15 boutique monobrand. Braccialini promoted its first perfume.
2009
Carla Braccialini is appointed Cavaliere del lavoro
2010
Braccialini starts its expansion planning in China.
2011
Fashion show Braccialini in the Museo della Permanente in Milan.
2012
Braccialini looks to the East and reaches 65 countries in the world. 10 new monobrand boutique open in China
2013
Braccialini arrives in the Sud of States with the opening of a new boutique in Miami and strengthens its presence in the Emirates and in Abudhabi. It’s the beginning of the work for the building of the new head quarter. Decentralization of the logistics in Reggio Emilia. First social creative contest.
2014
Extension of Scandicci’s headquarter with new structure of automated services. New opening in San Pietroburgo, Dubai and Beirut. New opening in Via Vacchereccia 11/r in Florence.