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The new privacy policy information is available here.

Privacy Policy Information

 “Information to the clients of Braccialini S.p.a. in composition with creditors subject to the transfer of the line of business to Graziella & Braccialini S.r.l.”

Information pursuant to art. 13 of Legislative Decree 196/2003 – Personal Data Protection Code (“Data Protection Code”)


Dear Client,


Following the transfer of the line of business relating to the creation, manufacturing and marketing of handbags and accessories under the brand names “Braccialini” and “Tua by Braccialini” from Braccialini S.p.a., in composition with creditors, (“Braccialini”) to Graziella & Braccialini S.r.l., as reported in the notarial deed dated 6 April 2017 (the “Line of Business”), we inform you of the following:


  • Braccialini has ceased the aforesaid activity, and as regards the aspects relating to personal data protection, with the transfer of the Line of Business, it has also transferred the personal data of its clients to Graziella & Braccialini S.r.l.;
  • as a consequence of the transfer of the Line of Business, Graziella & Braccialini S.r.l. has acquired the title to said personal data and, in its capacity as the new data controller, hereby informs you of the following:




Graziella & Braccialini S.r.l., with registered offices in Arezzo, via E. Rossi 9, VAT No. 02279140517 (“Graziella & Braccialini”) has become the data controller of your personal data, which the same will use in accordance with the purposes for which they were originally provided, collected and processed (art. 16, paragraph 1 lett. b, Data Protection Code).


  1. Purposes of Data Use


Your personal data will be processed for the same purposes as they were processed by the previous data controller and, more specifically, for purposes related and instrumental to the activity performed by Graziella & Braccialini, including for contractual relationships and for administrative, accounting, commercial, and statistical purposes and, if you have expressed your prior consent, also for marketing purposes (shipment of promotional materials/advertising communications by post, e-mail, phone, facsimile, sms and other means). We remind you that, as set out by art. 130, paragraph 4, of the Data Protection Code, we may use the e-mail address previously provided by you, when you purchased a Braccialini product, in order to send you promotional messages by e-mail in connection with products similar to those already purchased by you, unless you object, at any time, by writing to, or by selecting the specific button that you will find in every e-mail message.


  1. Scope of Data Circulation


Your data may be disclosed to forwarders, consultants or other persons rendering services to Graziella & Braccialini that are instrumental to the aforesaid purposes.

Exclusively in connection with organisational and functional activities, and for purposes strictly related to the performance of the services required, your personal data may be disclosed to third parties, contractually linked to Graziella & Braccialini S.r.l., which render specific services in their capacity as Data Processors. At this regard, FiloBlu S.p.a., further to the transfer of the Line of Business and the data relating to Braccialini S.p.a.’s clients, takes and maintains the role of Data Processor with reference to the marketing activity performed in the name and on behalf of Graziella & Braccialini S.r.l.


  1. Methods of Data Use and Storage

Your data are processed both in digital and hard format, and are stored for the period required for the purposes and aims for which they have been collected. Notably, the criteria to be used for defining the period of storage are set out by specific provisions of law, fiscal laws in connection with the processing of administrative and accounting data, or, with reference to marketing activities, specific provisions issued by the Data Protection Authority for the protection of personal data. Finally, your personal data may be stored for the period of time allowed under Italian law with the aim of protecting the Data Controller’s legitimate interests (art. 2947, paragraphs 1 and 3. of the Civil Code)


  1. Data Subject’s Rights

In your capacity as data subect, you are entitled to request, at any time:

- confirmation as to the existence or absence of your personal data

- information as to the content and source of your personal data

- to check that your data are accurate

- to supplement or update your data

- to amend your data.


Under the aforesaid article, you have the right to do as follows:

- request the removal of your data

- request the anonymisation of your data

- request the blocking of your data processed in violation of the law

- oppose, in any case, for legitimate reasons, to their processing.


You may exercise the abovementioned rights and oppose, at any time, to their processing for marketing purposes by writing to the following e-mail address:,, or to the Data Controller to the address indicated at paragraph I.


We remind you that, in the event that you object to the processing of your personal data exclusively in connection with marketing activities, you may use the services provided by, and purchase the products of, Graziella & Braccialini, without being affected in any way. Finally, we remind you that you may oppose to the shipment of promotional communications in connection with specific means only (e.g. post or telephone) as opposed to others (e.g. e-mail, sms or facsimile) and that, in the absence of any specifications, any objection will be considered referred to all the aforesaid means.


For further information on the processing of your personal data, you may find a detailed explanation of our privacy policy here