Graziella - Air Gold

Vision

Combining the experience and creativity of traditional Italian jewelry with a forward-looking vision. We innovate to win over the most demanding consumers—those who value comfort, lightness, and sustainability—without ever giving up on beauty. Our gold is designed to be worn every day: versatile, lightweight, surprising. A piece of jewelry that evokes emotion, without ever losing its aesthetic and symbolic value.

Graziella Jewels

Graziella is the historic gold division of Graziella Holding, the beating heart of a legacy born in Arezzo in the 1950s, where the tradition of Italian goldsmithing merges with innovation to create unique designs. Each gold jewel signed Graziella stems from a vision that blends the refinement of Italian design, the precision of high-level craftsmanship, and constant technological research.

Graziella sees gold not only as a precious material but as a language of beauty, style, and lightness. From classic collections to cutting-edge technologies like Graziella Air—the lightest gold in the world—every gold jewel is designed to express elegance, comfort, and innovation. Under the banner of a name synonymous with excellence, Graziella continues to redefine the concept of gold jewelry, carrying the art of Italian goldsmithing into the future while never forgetting its roots.

Graziella Air Gold

Graziella’s journey began in 1958 with Graziella Buoncompagni, the current Honorary President, and reached its full expression in the creation of a holding company that today stands as a global reference point in the fashion and luxury world. Innovation, technology, and creativity are the three core values that have always guided the company’s mission, shaping a strong identity that fuses artisanal quality with fashion trends from various markets.

The synergy between entrepreneurial vision, manual craftsmanship, and artistic intuition has led to the development of an inimitable philosophy inspired by “well-executed creativity.” Every jewel is conceived as a true work of wearable art: meticulous modeling and engraving ensure each creation achieves a high level of artistry and a unique design, characterized by refined, elegant, and sinuous shapes.

The company’s international expansion goes hand in hand with production diversification tailored to each market. Graziella Gold’s artisans adapt their sensitivity and the company’s creative themes to the cultures they serve, offering each customer the most suitable gold jewel—while always maintaining a recognizable stylistic identity: in the design, in the techniques, in the attention to detail, and in the light touch of gold and other fine materials. The quality and identity tied to the brand have always remained unchanged.

Graziella Air Gold

Graziella Headquarters

An iconic piece of architecture in the heart of Italy’s goldsmith district: the Graziella headquarters is where technological innovation and artisanal mastery meet. Spread over more than 10,000 square meters, it houses the division dedicated to Graziella Braccialini’s gold creations, a symbol of Italian goldsmithing excellence. The building features a central structure in red brick inspired by Tuscan medieval towers, flanked by sleek mirrored surfaces that reflect the surrounding landscape and interact with natural light. Its architecture is more than aesthetic: large windows help regulate indoor temperature, while the surrounding greenery is carefully maintained to create a harmonious and sustainable work environment.

Here too, sustainability is a core value: energy is supplied by next-generation photovoltaic systems, and rainwater harvesting systems help manage natural resources responsibly.

Graziella Headquarters

Creative ideas for unique jewelry. Every Graziella Gold collection is born in the creative center, an idea developed from the entrepreneurial vision of Giovanni Battista Gori. This center functions as a specialized laboratory for the development of original, innovative, and highly recognizable pieces.

The mastery of artists and artisans, combined with the use of cutting-edge technologies and Industry 4.0, enables the company to offer high-quality collections with unique design—fusing gold with a variety of materials to create jewelry that is recognized and distributed worldwide.

Through ceaseless study and unwavering passion for the realm of precious metals, Graziella has achieved the creation of the world’s most delicate line of gold jewelry. With a commitment to excellence, it continues to pioneer remarkable innovations for its clientele, all proudly crafted exclusively in Italy.

Graziella Luxury

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