Cart {{ '0' | currency }}
  • {{ }} {{ item.original_price | currency }} {{ item.price | currency }} {{ item.has_fidelity_plus ? "Geometric Love " : 'F' }} Quantity: {{ item.quantity }} {{ item.size.label }}: {{ item.size.string }}
  • Your cart is empty...
Shipments {{ cartInfo.shipments | currency }}
Total (USD) {{ | currency }}
Place order


creativity, innovation, and passion

Graziella Holding is the new owner of the Braccialini brand

In April 2017, the Graziella Holding announced the purchase of the historic Florentine company, Braccialini. The union of these two entities, which are both strong in international experience and heirs to the values ​​of the artisanal Tuscan tradition, has created a new entrepreneurial gem. This opens new perspectives of the Made in Italy brand for both Italy and the world. Braccialini has thus become part of the companies belonging to Graziella Holding, contributing to the enhancement of the group's potential.



Roberto and Carla open their first craft laboratory of bags.


Carla Braccialini takes the reins of the company after her husband’s dad.


Riccardo e Massimo, Carla’s sons, go in company.


First boutique Braccialini in Ischia Piazzetta dei Pini.


Braccialini opens a new boutique in Taipei (Acanta)


Braccialini opens its boutique in Florence.


Braccialini opens its boutiques in Milano and Tokyo. The franchising project borns


New opening in Treviso, Riccione and Shanghai. Join-venture in Hong Kong to enforce all the production in the far East.


New showroom in Milano. Opening of two new boutiques in Montecatini Terme and Udine. Italian corners are 50.


New opening in Roma, Shanghai and London.


Opening of the first franchising in Arab land in Gedda and two new franchising in Dubai. New agency in Hong Kong. Opening of two Flagship stores in Hong Kong and the first franchising in Milano Buenos Aires 47.


The third boutique in Milano Venezia 3. First monobrand in Moscow. Braccialini goes in duty-free sector with a shop in Pusan (Sud Corea) in the Paradise. The company grows of 25% and expand its presence in 40 countries.


Braccialini open its monobrand in Dubai, and the second one in Moscow. It starts off in Rue Saint Honoré in Paris and also in Forte dei Marmi. In October it is going to plan its first franchising in New York.


In Venezia 5 in Milan there is the inauguration of new showroom. It will foresee the opening of 15 boutique monobrand. Braccialini promoted its first perfume.


Carla Braccialini is appointed “Cavaliere del lavoro”.


Braccialini starts its expansion planning in China.


Fashion show Braccialini in the Museo della Permanente in Milan.


Braccialini looks to the East and reaches 65 countries in the world. 10 new monobrand boutique open in China


Braccialini arrives in the Sud of States with the opening of a new boutique in Miami and strengthens its presence in the Emirates and in Abudhabi. It’s the beginning of the work for the building of the new head quarter. Decentralization of the logistics in Reggio Emilia. First social creative contest


Extension of Scandicci’s headquarter with new structure of automated services. New opening in San Pietroburgo, Dubai and Beirut. New opening in Via Vacchereccia 11/r in Florence.


In April 2017, the Graziella Holding announced its acquisition of the historic Florentine company Braccialini.

  Which country do you want to ship to?

Attention: You cart will be emptied if you change the store.
Shipping services to Russia, Belarus, Ukraine and Moldova are temporarily interrupted, therefore sales to these countries are temporarily suspended.

Subscribe to our newsletter

Enjoy an exclusive 10% discount on the next purchase.

By subscribing, I accept the terms of the Privacy Notice and agree to receive Braccialini information emails relating to the latest collections, events and campaigns of the brand.