A new shop on Ponte Vecchio in Florence
We have put roots down in one of the most enchanting and iconic places of the Tuscan capital. The elegant store is a direct testimony of our identity and our projects.
A new shop on Ponte Vecchio. Our recent commercial development has undergone an important step with the decision to further consolidate our presence in Florence and to put down roots in one of the most enchanting and iconic places in the city, which has been a point of reference for the sale of gold and jewellery for centuries. The shop spans an area of 25 square metres and has doubled our presence in the heart of the Tuscan capital, where we will now benefit from two sales points dedicated to productions and diversified collections. The first, opened in 2021, is located in via dei Calzaiuoli and mainly displays the leather goods lines, while the second on Ponte Vecchio will present the ranges of gold jewellery, silver jewellery and jewellery bags embellished with precious gems.
This last store was designed with a concept intended to express elegance and prestige, and is characteristic of the most recent openings, which aim to represent typical Tuscan craftsmanship, quality, creativity and taste. The decision to invest in Ponte Vecchio is motivated by the desire to constitute a reference point that directly reflects our identity and our projects in all their different facets. The shop is located in Florence, where Braccialini was founded and where it acquired its reputation as one of the finest examples in the leather goods sector worldwide. In line with the specificity of the place, it will first and foremost be dedicated to exhibiting jewellery, which has always represented the heart of Graziella’s productions.
These two historic Tuscan companies, which have been united under the same holding company since 2017, have now started a process of consolidation and commercial development centred on the desire to establish a direct presence on the main Italian shopping streets dedicated to the world of fashion and jewellery. Ponte Vecchio has a prominent place among these, with an inauguration that followed the one that took place in via dei Condotti in Rome in July by a few weeks. “Florence is definitely one of our holding company’s reference cities,” commented sales and retail director Giacomo Gori. “In light of this, it seemed natural to us to envisage a direct opening on Ponte Vecchio where, in keeping with the identity of the place, we will continue our aim of forming an increasingly widespread distribution network that allows us to be present in the main Italian luxury shopping streets and to maintain a direct link between the producer and the consumer.”