New shop in the center of Milan
We enrich a particularly dynamic 2022 with the third opening in the center of Milan after Rome and Florence.
A new opening in 2022. Saturday, 26 November is the date set for cutting the ribbon of a new mono-brand shop in Milan, in Corso Venezia. This represents another addition to a year that has been particularly dynamic and follows the recent openings of shops in Via dei Condotti, Rome and on Ponte Vecchio in Florence.
This additional investment gives our company a presence in one of the most elegant streets in the heart of the Lombard capital, right in the “fashion district”; the aim being to extend the distribution network and thus maintain a strong link between the producer and consumer.
Spread over two floors and fifty-five square metres, the shop will display our latest collections designed to represent the craftsmanship and creativity typical of the Tuscan manufacturing sector, with bags created from the union of materials such as leather, velvet, silk and precious stones that will be on display in combination with bronze jewellery. The Milan shop will remain open for the entire period of the Christmas holidays until Sunday, 8 January, then it will be closed temporarily for a general restyling aimed at giving the environment a concept in keeping with the shops already opened in Rome and Florence and expressing the values of elegance, prestige and luxury underlying the identity of Graziella Braccialini.
“2022 - commented the general manager Giacomo Gori - was marked by a series of investments aimed at ensuring a strong and direct presence in the fashion capitals and reference locations in the fashion world, thus allowing us to build a strong base in the different regions and a direct relationship with customers. The inauguration in Corso Venezia is the third in recent months and testifies to the concrete and forward-looking nature of our project, taking us in a direction that that will continue in 2023 with further openings abroad.”