60 YEARS OF HISTORY WITHIN A BAG
creativity, innovation, and passion
Graziella Holding is the new owner of the Braccialini brand
In April 2017, the Graziella Holding announced the purchase of the historic Florentine company, Braccialini. The union of these two entities, which are both strong in international experience and heirs to the values of the artisanal Tuscan tradition, has created a new entrepreneurial gem. This opens new perspectives of the Made in Italy brand for both Italy and the world. Braccialini has thus become part of the companies belonging to Graziella Holding, contributing to the enhancement of the group's potential.