60 YEARS OF HISTORY WITHIN A BAG

creativity, innovation, and passion

Graziella Holding is the new owner of the Braccialini brand

In April 2017, the Graziella Holding announced the purchase of the historic Florentine company, Braccialini. The union of these two entities, which are both strong in international experience and heirs to the values of the artisanal Tuscan tradition, has created a new entrepreneurial gem. This opens new perspectives of the Made in Italy brand for both Italy and the world. Braccialini has thus become part of the companies belonging to Graziella Holding, contributing to the enhancement of the group's potential.

History

1954

Roberto and Carla open their first craft laboratory of bags.

1976

Carla Braccialini takes the reins of the company after her husband’s dad.

1980

Riccardo e Massimo, Carla’s sons, go in company.

1989

First boutique Braccialini in Ischia Piazzetta dei Pini.

1992

Braccialini opens a new boutique in Taipei (Acanta)

1993

Braccialini opens its boutique in Florence.

2001

Braccialini opens its boutiques in Milano and Tokyo. The franchising project borns

2002

New opening in Treviso, Riccione and Shanghai. Join-venture in Hong Kong to enforce all the production in the far East.

2003

New showroom in Milano. Opening of two new boutiques in Montecatini Terme and Udine. Italian corners are 50.

2004

New opening in Roma, Shanghai and London.

2005

Opening of the first franchising in Arab land in Gedda and two new franchising in Dubai. New agency in Hong Kong. Opening of two Flagship stores in Hong Kong and the first franchising in Milano c.so Buenos Aires 47.

2006

The third boutique in Milano C.so Venezia 3. First monobrand in Moscow. Braccialini goes in duty-free sector with a shop in Pusan (Sud Corea) in the Paradise. The company grows of 25% and expand its presence in 40 countries.

2007

Braccialini open its monobrand in Dubai, and the second one in Moscow. It starts off in Rue Saint Honoré in Paris and also in Forte dei Marmi. In October it is going to plan its first franchising in New York.

2008

In C.so Venezia 5 in Milan there is the inauguration of new showroom. It will foresee the opening of 15 boutique monobrand. Braccialini promoted its first perfume.

2009

Carla Braccialini is appointed “Cavaliere del lavoro”.

2010

Braccialini starts its expansion planning in China.

2011

Fashion show Braccialini in the Museo della Permanente in Milan.

2012

Braccialini looks to the East and reaches 65 countries in the world. 10 new monobrand boutique open in China

2013

Braccialini arrives in the Sud of States with the opening of a new boutique in Miami and strengthens its presence in the Emirates and in Abudhabi. It’s the beginning of the work for the building of the new head quarter. Decentralization of the logistics in Reggio Emilia. First social creative contest

2014

Extension of Scandicci’s headquarter with new structure of automated services. New opening in San Pietroburgo, Dubai and Beirut. New opening in Via Vacchereccia 11/r in Florence.

2017

In April 2017, the Graziella Holding announced its acquisition of the historic Florentine company Braccialini.

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