in the heart of Rome
Graziella Braccialini Boutique Rome Condotti
Graziella Braccialini builds on their presence in the heart of Rome. The Tuscan holding company, a leader in the world of fashion and jewellery, has opened a new flagship store in one of the city’s best known and busiest areas, Via dei Condotti, just a few dozen metres from Piazza di Spagna, adding another outlet after those in Via Frattina and Via Appia Nuova. The investment demonstrates the desire to provide a direct presence in the main fashion and shopping streets in Italy, continuing a path of commercial development that follows the recent ribbon-cutting ceremony in Palermo and will be followed in August with an opening also on Ponte Vecchio in Florence.
The third Roman shop takes on a special significance in the fashion house’s plans because, in addition to being located in a strategic area of Rome, it embodies the new concept with which Graziella Braccialini will introduce itself to markets all over the world. Elegance, prestige and luxury are united in a setting that will display collections of bags made entirely in Italy and born from the union of several materials such as leather, velvet, silks and precious stones, coupled with bronze bijoux to represent a model of craftsmanship, creativity and Tuscan taste.
These new openings are testament to the resilience of a holding company that is continuing to invest in an increasingly widespread distribution network to maintain a direct link from producer to consumer. “Graziella Braccialini’s ambition - comments Sales and Retail Director Giacomo Gori, - is to ensure its presence at shopping landmarks in the most important cities in Italy and abroad. The latest grand opening bears witness to this path because it allows us to put down roots in one of the most important streets in Rome, Via dei Condotti, and to express an identity that is increasingly geared towards production in the fashion and luxury sector”.